What Are the Top Marketing Strategies
Marketing has been an integral part of every business. It is responsible in introducing the brand to the public. Marketing campaign aims to bridge the gap between the brand and the consumers. There are now dozens of marketing strategies available. There are modern marketing strategies used by various companies. There are several effective marketing strategies in the current market.
This marketing campaign takes advantage of the millions of people owning a cellphone. It reaches out the local market or national market. The content of the text alert is mostly promotions for new products or services. They are also informed about great deals and discounts using text alerts.
Mail marketing is basically giving people leaflets or flyers as a form of advertisement. This strategy greatly attracts the attention of the people receiving the leaflets or flyers. It is cheap but rarely produce great results.
Direct Response Marketing Strategy
This marketing strategy is commonly found in television, magazine and radio using advertisements that prompts people to act such as make a call. This is one of the most expensive marketing strategy still being used nowadays.
Catalogue marketing is usually done by compiling the goods or services offered by the company along with promotions or package deals in a catalogue. Company retailers and distributors are using this type of marketing strategy.
Company representatives would call customers to make a sale or introduce new products or services and they are referred as telemarketers. Telemarketers are trained for months so the initial investment is a little high. The performance of the telemarketers can influence the success of the campaign.
Personal Selling Strategy
Personal selling strategy is done by seeing the customer in person to sell goods or offer services. The marketing campaign yields great result although the investment is higher than some other marketing strategies.
Online Marketing Strategy
Online marketing is considered one of the highly effective new marketing strategy with relatively low cost in the market today. One must use online marketing if they even want to compete in such a rigid industry. The online marketing campaign varies from social media marketing to email marketing.
The number of effective marketing campaigns goes beyond the above mentioned. The suitable marketing strategy can also depend on what type of goods or services you are offering and the scope of your market. It is important to plan your marketing strategy before implementing. You want to make the best use of your resources and generate the best possible result. The best result can be achieved by mixing traditional and modern marketing campaigns.
Your resources can limit the suitable marketing strategies you can use. The services of a marketing expert is also beneficial when developing a marketing campaign.